Hey there, I’m Brad Tollefson. I’m currently working as a full-time photojournalist with the Lubbock Avalanche-Journal in Lubbock, Texas. I specialize in all aspects of photojournalism including news, sports, features, video and audio.
Additionally, I’m available for assignment in West Texas and the surrounding region. Some of my current and previous clients include the Associated Press, Agence France-Presse, The Texas Tribune, The Texas Observer, Bleacher Report, Midland Reporter-Telegram, Abilene Reporter-News, Fort Worth Star-Telegram, and the National College Baseball Hall of Fame. And my pictures have appeared in various news organizations across the country
My photography career began in a little over a decade ago, during a Boy Scout trip to Alaska in 2006. It was there on the last frontier, where I was introduced to the ways pictures can be used to document travels and stories. One of my fellow scouts was photo editor of our high school yearbook staff. Following suit, I bought a DSLR after the trip and joined the yearbook staff as a photographer. From there, I moved my way up to photo editor for the last two years of school.
The Daily Toreador
In 2009, I began my career as a student at Texas Tech. Working as a photographer at The Daily Toreador, I learned from several well-experienced editors. Then for the next three years, I was able to lead the photo staff and helped develop more than a dozen award-winning photographers. Additionally, while working at the DT, I executed numerous side projects; including introducing a popular photo-themed Twitter account, rebuilding the image archive, creating workflow guidelines, and began weekly exercises to train new staff members (the basis of my Technique of the Week series.)
Currently, in my job with the A-J, I am expanding my knowledge into new areas, while also utilizing reliable favorites. We recently entered the world of podcasting with a couple sports-related shows, with plans to expand show counts in the future. In the realm of social media, I have taken over the Instagram account and created new quick videos known as #AJStats. For this upcoming year, I am looking for ways to improve my video techniques by way of several long-term projects. One such project has been The Process, where I followed the Estacado football team throughout the season. All while producing weekly feature videos of the athletes, coaches, and school along the way.